Best Practices in Leveraging Consumer Data with New Technologies

Every day we hear more news about marketing data. There’s more offline data, more online data, more behavioral data, better device graphs, and more computing power to crunch it all. How can marketers best leverage this data? Should we use more advanced techniques in the same channels, or change channel mix?Hear from experts who advise marketers on whether they should leverage these new capabilities and how best to do so. They will discuss:

• Combining online and offline data to get a complete picture of a prospect
• Using machine learning and artificial intelligence to find high value prospects
• Retargeting visitors with offline and online channels
• Leveraging the power of behavioral research

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