A New Era of Personalization: Global Benchmarks & Best Practices

While historically personalization and Dynamic Creative Optimization (DCO) were largely focused on display—video, driven by innovations in CTV and mobile, has changed the game completely. Learn how the world’s top brands are building these experiences across devices, and how they are navigating compliance constraints to create successful long-term strategies. This session will talk through benchmarks, best practices, and predictions for the future, including:

1. How advertisers achieved a 335% lift in engagement using personalized ads over standard formats
2. How the world’s leading brands are tackling compliance
3. How brands and publishers can scale personalized experiences across channels

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