The New Marketer Must-Have: The Creative Stack

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Marketers have long invested in their tech and marketing stacks. Knowing these platforms can help provide a better understanding of their customers. Success in the future, however, will require the creation of a new stack: The Creative Stack.

New technology is enabling first-party creative data collection and analysis at unprecedented scale, powering higher-performing campaigns and better business results. In this session, Shutterstock’s VP of Innovation, Chip Schenck, will discuss the main components of the new creative stack, and share best practices for how marketers are leveraging data to improve each part of the creative process.