Creating A Complementary – and Results-Driven – Approach with Addressable & CTV

This event is over.

Today’s advertisers are tasked with understanding and prioritizing many different media types, and amid increasing audience fragmentation, addressability has emerged as a critical component of their toolkits. As the technology of addressable has evolved to encompass both precision tactics – while simultaneously increasing reach – advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and to measure the results of their cross-screen campaigns.

In this webinar, attendees will learn:

What the marketplace looks like for addressable TV, and what opportunities are emerging
How their fellow marketers perceive – and invest – in addressable TV
How they can leverage addressable TV within their media mix, and drive incrementality with other media channels like CTV
What are the perceived benefits and challenges to using addressable TV today
Where addressable TV will evolve next