The Impact and Opportunities of Cookie-less Advertising

This event is over.

In this webinar, Marketing Evolution's Chief Data & Technology Officer, Michael Cohen explores the future of attribution as Google implements changes forecasted for DoubleClick and the Chrome Browser. The impact of identity restrictions and permanent cookie expiration will be felt across the advertising ecosystem, but privacy compliant opportunities will persist. Join us as we explain approaches that allow marketers to continue to measure the impact of their marketing investments. We will walk through: Legacy measurement VS measurement today; Future challenges posed by legal and tech; The future of consumer level marketing impact measurement.

We will walk through:

• Legacy measurement vs measurement today

• Future challenges posed by legal and tech

• The future of consumer level marketing impact measurement