AdTech Billable Events & Where Digital Media Budgets Leak

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Why is knowing your Billable Event critical to your online advertising strategy?

If you are buying fruit, are you paying for the number of apples that leave the farm or the number of apples that arrive to you? If 10% of the apples were lost, damaged and/or ruined in transit, should the buyer be paying or should the transporter be penalized?

In digital advertising, it is commonly accepted that the supply chain is complex with nuances at every stage. Quality control measures like ad-verification and measurement have to work with those nuances and stages in mind. Marketers must know when their measurement of quality metrics like content adjacency, viewability, and non-human traffic are based on the stage of ad auctions or ad delivery. Join us for more valuable insight on this important topic.