Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?

Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. Brands must rely heavily on the ability to connect the dots — with data. CDPs have been considered the go-to martech to solve for that, but how have these technologies evolved since recent market developments? And what’s next in store for marketers looking to future-proof their digital strategy?

Learn more about:

• The market status on CDPs and growth levers
• Vendor landscape: existing vs entrants vs legacy brands adding a CDP
• CDP use cases and industries
• CDP and privacy 
• How to select a CDP
• Best practices for deployment and obstacles
• Long-term future for CDPs

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