Innovating Marketing Automation at Scale (Email Excellence Webinar Series)

This event is over.

The perpetual money tree of email is our marketing automation. Designed to meet repetitive customer needs, they’re built to provide a revenue stream for companies and a solution for recipients. Yet, we as an industry are plagued by the adage of “set it and forget it” as the definition of marketing automation which is far from true. During the last two years, we’ve all seen significant focus on marketing automation to adapt to COVID-19, supply chain, MPP and other factors. So, how do you build a marketing automation plan that focuses on innovation (net-new), optimization (current-state) and expansion (all the above)?

Join Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin as we explore the realities of marketing automation at scale, navigating success and propagating results from your email program.

In this webinar, you’ll walk away with:

Actionable strategies and tactics for popular marketing automations
Insights on how to strike a balance between innovation, optimization and expansion
Tips on how to publicize your success to your organization