Tips to Creating Branded Content for the B-to-B Marketer

In this webinar, Ravi Mattu, editorial director of the Financial Times content marketing department and a long-time journalist, will set out some guidelines on creating content that resonates with one of the most elusive audiences - senior business decision makers and marketers. In this webinar, learn:

• What audience-first means in the branded content context
• What these readers are looking for in content 
• What the essential components are to ensuring reach and engagement
• Top tips for creating content that works for a brand

 

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