The Intelligent Use of AI in B-to-B Marketing: What Marketers Need to Know

Thought leaders, futurists and prognosticators alike are increasingly writing and talking about AI — what it is, what it means, how robots will destroy the world. But, little has been discussed around how to intelligently plan and execute an AI strategy for B2B marketing. As a marketer, you need to be ready. Among the many compelling stats out there, Garter predicts that by 2020, 85 percent of customer interactions will be managed without a human. Time to raise that AI IQ! After all, utilizing smart technology is only effective if it's applied in a smart way. Hear from two award-winning, B2B marketing innovators who will entertain you with first-hand knowledge and leave you with practical advice for increasing your AI IQ.

In this session, you will learn:

• How B2B brands are using AI
• Distinguishing AI's promise from the reality
• Tools and platforms you should consider
• AI's impact on digital performance metrics

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