The UX of Experiential: Designing for the User

This webinar, we'll share universal "user first" principles to ensure your activation accelerates advocacy, shareability, and participation. By applying these principles you can design an experience that meets your users' needs and your business objectives. The presenters will discuss the top principles that can best help guide your future activation strategy. Key takeaway include:

• The experience belongs to the user
• Great experiences are invisible
• Context matters

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