Designing Effective Cross Channel Marketing Programs
This event is over.
Hear the latest findings in neuro-marketing used to design integrated programs for top retailers such as Macy's and Rite Aid. These programs, fueled by powerful emotional connections and triggered through the use of Behavioral Economics principles have produced eye-popping results. Discover how Rite Aid leveraged these emotional connections to inspire and inform store design and online and offline communications. In addition, learn how experiential marketing was the foundation for a game changing loyalty program attributed with turning the Rite Aid brand around. You will also hear how the Macy's Star Beach program demonstrates how the biggest department store chain in the world found new relevance for the millennial target by infiltrating their college experience.
Start: Wednesday, March 6, 2013 at 1:00pm
End: Wednesday, March 6, 2013 at 2:00pm