Top Ways Marketers Can Leverage Cross-Platform Engagement

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What motivates consumers to behave the way they do? Understanding the "why" provides a view into how consumers use multiple devices and can help marketers create a holistic view of their cross-platform content strategy. In this webinar, Microsoft's Cross-Screen Engagement study will reveal four common 'multi-screening' pathways that consumers take while engaging with different devices and screens simultaneously in their daily lives (mobile, tablets, PCs, gaming consoles, TV, etc.) and how marketers can leverage these insights when developing content strategies.