The Internet of Things: What Should Brands be Doing?

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The internet has changed so much of our lives, but connected objects and the internet of things seek to transform them more than we can imagine. In a world of connected cars, wearables, smart fridges, where assistants like Siri or Google now make our lives easier, huge changes will result in how people make decisions, how people buy things, the role of brands and loyalty. This webinar will investigate the new possibilities, the new challenges and the new ways of thinking if we are to embrace the new opportunities, not merely mitigate risk. We can't have all the answers for a world we can't yet imagine, but we can start asking the right questions and be poised to innovate first.