Calvin Klein CkONE: There Is More In One

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Coty Prestige, the licensor for Calvin Klein beauty products will share its approach in expanding an 18 year old fragrance icon into a multi-category lifestyle brand. Building on fundamental consumer insights, meaningful brand extensions into jeans, underwear and make-up are coming to life in product, communication and consumer engagement. This session, originally shared at the Integrated Marketing Members-Only Conference hosted by AutoTrader.com and presented by A+E Networks, was one of the event's highest-rated sessions.

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when

Start: Wednesday, July 25, 2012 at 1:00pm

End: Wednesday, July 25, 2012 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Thomas A Burkhardt
Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics
Coty Prestige, New York