| |
 

The Hard Evidence Behind Consumers' New Digital Behaviors

This event is over.
Webinar Description

In the two years since the Apple iPad first popularized the tablet computer, tens of millions have been sold, and tablets are expected to become nearly ubiquitous in homes, classrooms and offices across America. As tablets grow in sales and usage, demand for information about how consumers interact with these devices increases. Scott Turner of GfK MRI will share new data on consumers' digital behavior from GfK MRI's iPanel, a panel of more than 6500 tablet and eReader owners, and Starch Digital, which measures digital print edition advertising effectiveness.  Scott will address key industry questions such as:

  • What are the similarities and differences between Print Ad Effectiveness and Digital Print Ad Effectiveness?
  • What are tablet owners' multi-tasking behavior and attitudes?
  • What, specifically, are tablet users doing when they multi-task?
  • How does "two-screen" viewing enhance the TV watching experience and facilitate immediate product purchase?
  • Where is attention focused while using both tablet and TV?
  • Are tablet owners interested in advertisements embedded within apps?
  • What are some emerging trends in digital usage?

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, November 28, 2012 at 3:00pm
Ends:Wednesday, November 28, 2012 at 4:00pm
Presenter

Scott Turner
EVP - Agency & Advertiser Sales
GFK MRI

All Upcoming Webinars

Unlocking the Power of Mobile Programmatic

Webinar 

Insights for Effective Multicultural Marketing

Webinar 

The Legal Implications of Going Native: What You Need to Know

Webinar 

5 Tactics to Enhance Customer Interactions on Social Media

Webinar 

Tips and Tools for Commercial Production Incentives

Webinar 

Payment Innovation: What Marketers Need to Know

Webinar 

Increase Your Overall Marketing ROI with Mobile

Webinar 

5 Keys to Jumpstarting Your Brand’s Content Marketing

Webinar 

See all events