Redefining Online Advertising Waste and Revealing Its Value

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Today we are able to look at campaign exposure and brand impact separately. However, the key to defining a successful online ad campaign requires an integrated understanding of reach and measurement and how the brand resonated with that particular audience. This webinar will help illustrate the value of "waste" and how it factors into success calculations to move the conversation beyond impressions and click-throughs as default metrics. Advertisers, marketers, planners, and product managers will gain insights through a case study that will lead to improved spend justification and brand return on investment.

Webinars are for ANA Members Only. If you are a non-member, client-side marketer interested in attending a specific session, please email to request a one-time, complimentary guest registration.

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Start: Wednesday, December 7, 2011 at 3:00pm

End: Wednesday, December 7, 2011 at 4:00pm



Charles Buchwalter
Senior Vice President, Nielsen Online Campaign Ratings

Charles Buchwalter leads the launch and go-to market strategy for Online Campaign Ratings, a cross-platform measurement and advertising effectiveness at Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. In this position, Buchwalter is responsible for extending the Online Campaign Ratings service to leading industry stakeholders, including publishers, agencies, advertisers and major industry associations. Most recently, Buchwalter was Chairman and CEO of Nielsen's online business in Japan, a joint venture with TransCosmos and Dentsu.