The Hershey Company: Media Trends Every Marketer Should be Watching & How to Respond (Media Series)

In a rapidly changing media landscape, it can be hard to know which trends are the most important ones that every marketer should know. In this webinar, hear from the Head of Media at The Hershey Company to know which trends he is following, why they are the most important, and how he is changing approaches at Hershey to address them.

In this webinar, the media trends that will be covered include:

• Reaching the Unreachable
• Earned Media
• Identity
• The Du/Triopoly
• In-Housing – Media, Analytics, etc
• Data Transparency

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