Toyota’s Drive Into eSports: Using Influencers to Reach a New Audience (Influencer Marketing Series)

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With eSports continuing to grow in popularity and revenue, it is becoming increasingly necessary for brands to connect with this influential audience in an authentic manner. After months of researching the eSports landscape and the various avenues to participate, Toyota embarked on a partnership with the Overwatch League as a North American Launch Partner. Overwatch League is the first major global professional eSports league with city-based teams from around the world. As part of the partnership, Toyota and Overwatch League developed an exclusive behind-the-scenes series called Access Granted, plus other materials to communicate to this hard-to-reach target.

In this webinar, you will learn:

  • The strategic filters Toyota applied to determine if eSports was a good fit for the brand
  • Toyota’s approach to influencers
  • Key learnings from the partnership process

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when

Start: Wednesday, May 29, 2019 at 1:00pm

End: Wednesday, May 29, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Anthony Oliveira
Media Planner
Toyota

Elsie Cardenas
Senior Social Media Strategist
Toyota

Misty O'Neal
Cross Tier Media Planner
Toyota