How to Keep Lapsed Donors from Staying Socially Distant

Unexpectedly finding money in an old jacket pocket can brighten anyone's day - just imagine what it could do for your digital program! Your current list of inactive supporters represents a valuable yet untapped source for growing your email list and donor pool, but only if your reactivation strategy is sound. With the right methodology pointing you to the right prospects, there's a powerful roadmap to help you sort out who to email and who to leave dormant that results in a cash-positive return.
Together with Anne Lewis Strategies, Save the Children is doing just that through powerful, AI-backed reactivation modeling that targets these valuable lapsed supporters and brings them back into the organization's orbit. It all hinges on cloud-based data processing that crunches the program's vast quantities of results data, then develops and applies a predictive model of the most likely reactivation targets. In this session, you'll learn how we put this predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships - all while breaking even in just two weeks.

Session Takeaways:

• A window into the untapped potential of your lapsed list
• Strategies for reactivating inactive supporters with target-specific content streams
• How AI and data can work together to supercharge not only reactivation but also other high-value audience types