Martech Procurement Resources

Martech stack investments are the fastest growing expense in a marketer’s budget and account for an estimated 30% of total marketing spend. With more than 8,000 marketing technology applications and tools in use today, martech has become a substantial priority for many ANA members.  CMOs have expressed that they need resources and the ANA is delivering a suite of tools.

 

To help navigate the increasing complexity of the martech landscape, the ANA Data, Tech and Measurement Business System, along with Venable LLP, has created a set of documents to help members in the martech procurement process and with implementing and using martech resources in a more productive way.

when

Start: Wednesday, February 17, 2021 at 1:00pm

End: Wednesday, February 17, 2021 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Bill Tucker, ANA Group EVP Data, Technology & Measurement Practice
Smiti Kumar, ANA VP/Program Lead, CMO Practice
AJ Zottola, Partner, Venable LLP