Mind the Gap: It’s Time to Turn Sustainability Aspirations into Core Business Activations (B2B Marketing Series)

Consumers, employees, and investors are demanding more social, environmental, and economic impact from business. According to The B2B Purpose Paradox study by ANA, 86% of B2B view sustainability as critical to growth. However, only 24% said purpose has become embedded into their core operations. As a result, a prevailing “sustainability performance gap” exists between what companies hope to achieve ( aspiration), and what they are actually achieving (activation).

Hear from Vivek Bapat, Senior Vice President, Purpose and Sustainability Marketing at SAP as he shares his insights on how marketers can play a critical role in helping their organizations close the “sustainability performance gap.”

Key Takeaways:

  • Sustainability transformations vary dramatically from industry to industry. There is no one-size-fits-all solution.
  • The larger the “sustainability performance gap,” the greater the exposure of brands to greenwashing. Marketers need fresh thinking to help bridge this gap.
  • Digitization is a catalyst to closing the gap. Technology offers opportunities on both scope and scale of sustainability transformation.

when

Start: Wednesday, December 1, 2021 at 3:00pm

End: Wednesday, December 1, 2021 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

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