Identity 2023: How We Got Here and Where We’re Going with The Trade Desk

As the industry continues to solve for fragmented identity signals across devices, ecosystems and media outputs, The Trade Desk’s Gabe Richman will present the current state of identity and how new solutions are solving – and improving – addressability in digital advertising. Included in the session will be real world case studies of solutions like Unified ID 2.0 and tips for how marketers can activate across a variety of digital media environments.