ANA SeeHer + Getty Inclusive Visual Storytelling For Women

Inclusive imagery – photography and video that portrays people of diverse races, ethnicities, abilities and other often under-represented communities is a powerful tool for generating change.  SeeHer and Getty have a joint mission of changing the way women are portrayed in marketing and advertising.  They have partnered to create this practical, outcomes-based workshop to help marketers create and select visual content for unbiased, inclusive and effective advertising that will lead to measurable results.

Key takeaways include:

• How consumers want to see women presented through intersectional lenses
• How to select visuals that accurately reflect the diversity of women across the spectrums of gender, age, race/ethnicity, ability, sexuality, religion, and body type