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Maximize Digital Advertising in a Customer-Centric Marketing Strategy

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Webinar Description

Marketing in today's digital world provides ample opportunity to track all sorts of metrics, yet with a seemingly endless stream of new channels, the prime challenges relate to prioritization and maximizing impact. Many brands tend to segment their customers by channel, but rarely do customers engage in only one channel. Behind the analytics reports, metrics and algorithms are individual consumers, each with their own specific preferences in consuming marketing messages. So the most important question becomes how to engage most effectively with our customers?

The path to an effective digital marketing and advertising strategy begins with gaining a deep understanding of our customers' behaviors and preferences. Clear, data-driven decisions in an increasingly complex world of converging channels and fickle customers enable the ability to maximize the impact of both paid and earned messaging. Tune in to this webinar to gain important insights, such as:

  • How segmenting by channel falls short of analytics-based, customer-centric decision-making.
  • The best ways to align marketing spending across multiple channels.
  • How to optimize every customer engagement whether it is considered earned or paid, regardless of channel.

In addition, participants will learn what the most successful practitioners of customer-centric marketing look like.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, August 22, 2012 at 3:00pm
Ends:Wednesday, August 22, 2012 at 4:00pm
Presenter

Wilson Raj
Global Customer Intelligence Marketing Director
SAS

Jeff Wood
Former CEO
aiMatch

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