Hispanic Works: 5 Reasons to Spend and 5 Ways to Spend Well (Multicultural Series)

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The jury is in and the evidence clearly shows that Hispanic should be marketing priority for all companies. Yet only a few Fortune 500 companies invest in line with this rich opportunity. Roberto Orci, Chair of the Association of Hispanic Advertising Agencies (AHAA) will arm you with facts you can use to sway any executive reluctant to make Hispanic marketing a business priority. Roberto will share results of the recent research study "AHAA Spending Allocation Report". This study marks the first time that a direct correlation between overall Hispanic ad spending and a company's overall revenue has been found. For Best-In-Class companies, which are defined as U.S. companies with a consistent Hispanic allocation of marketing dollars of more than 14.2 percent, this study found, with a confidence level of 99 percent, that a Best-In-Class company allocating one quarter of its ad spend to Hispanic media over five years would generate annual revenue growth of 6.7 percent. This webinar will clearly illustrate the benchmarks of Hispanic marketing that will make an impact on your bottom line.

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Start: Thursday, March 29, 2012 at 3:00pm

End: Thursday, March 29, 2012 at 4:00pm



Roberto Orci
Association of Hispanic Advertising Agencies (AHAA)