How Brands Are Embracing Virtual and Hybrid Events to Keep Customers Engaged and Entertained

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Spotify’s B2B event strategy has always relied on making clients feel like fans — giving them front-row, VIP experiences while educating them on how Spotify can drive their business objectives. But as IRL events went away, Spotify’s B2B marketing and event production teams have had to find ways to deliver the same value and emotional engagement via virtual executions. Join us as we hear from marketing and production leaders at Spotify as they discuss the ways their teams have shifted strategy, translating the effectiveness of their live events for a COVID world. We will hear some of the tactics that Spotify employed to continue to educate and entertain their clients virtually and discuss what will be next as we look forward to 2021. Conversation moderated by Jacob Brooks-Harris, EVP for Development and Innovation at BeCore, an experiential agency.