How to Make the CFO Your Marketing BFF (B2B Marketing Series)

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Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. With budgets under pressure, initiatives being scrutinized, and headcount being questioned, it’s more important than ever to build and maintain a solid relationship. But how do you communicate with the CFO in a language they understand?

What you’ll takeaway…

  • How to make the case for NOT cutting the marketing budget
  • What is the “language” of the CFO
  • How to present a budget request for a capital project

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when

Start: Monday, December 14, 2020 at 3:00pm

End: Monday, December 14, 2020 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***