A Radically Better Future: Creating Narratives that Inspire Change (B2B Marketing Webinar Series) | Webinars | Events & Webinars | ANA

A Radically Better Future: Creating Narratives that Inspire Change (B2B Marketing Webinar Series)

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We are in an era where businesses are trusted more than governments and nonprofits to be agents of change. This not only puts the pressure on businesses to be more mission-oriented and purpose-driven but to provide a narrative of the future they are part of building. By leveraging futures thinking and strategic foresight methodologies, leaders can gain a deeper understanding of the art and science of creating narratives that provide a clearer point of view, win trust, and yield movement in the right direction.

 Key Takeaways:

  • Understand the role of narratives in upending the status quo and shaping the future
  • Learn how strategic foresight allows leaders to map out the future and form a philosophy around it
  • Design narratives that engage and align a range of stakeholders in your vision of the future

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when

Start: Wednesday, May 3, 2023 at 3:00pm

End: Wednesday, May 3, 2023 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***