Measuring the ROI of Social Media (Social Media Series)

This event is over.

How can brand marketers know if their digital and social media efforts are working? There’s so much data at brand marketers’ finger tips - “big data” is the buzzword du jour, after all – yet they are still struggling to measure what success looks like. Doner will share how brands can look at measurement through the lens of contemporary marketing, using case studies to help pinpoint how they can connect the dots between data, marketing and culture to most accurately measure success in today’s new media paradigm.