V8 - Campbell Soup: Leveraging Consumer Insights to Drive Growth (Best of ANA Events Series)

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Upon evaluating one of its products, V8+Energy, Campbell Soup noticed that its small product line had grown quite a bit of following online. Digging deeper to learn more, the team dove in and read through hundreds of online reviews from their fans – and found something completely unexpected. V8+Energy users were not talking much about any of the selling points the brand had advertised over the past five years. However, there was something different fans loved about the product. In this webinar, Campbell Soup, will share how V8 tapped into unlikely sources for consumer insights to dramatically change course for this product and double its household penetration – with no increase in marketing spend.