5 Ways to Rebuild Customer Trust in the Post-Trust Era (Marketing Futures Series)

This event is over.

Your customers grew up believing that they could trust their friends, teachers, newspapers, social media feeds, brands and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a world-wide phenomenon. Finding truth in today's world is like searching for a needle in a haystack and it is only getting harder for your customers. They are struggling with this in politics and increasingly with their brands relationships too complicating their buying decisions. 

Drawing upon research from his new book, Savvy - Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh will outline how trust in brands is under stress and what you can do about that. Drawing upon principles from psychology, real-world business experiences and with a peek into some of the technology advances taking place around the world, this webinar will educate you on how to rebuild consumer trust and encourage your consumers to still trust you in the post-trust era. 

Key takeaways:

  1. Address the critical cognitive biases that are influencing brand affinity and purchasing decisions today
  2. Learn from the mistakes of the Silicon Valley giants as you market in the post-trust era
  3. Embrace psychology techniques like the illusory truth effect to influence your customers
  4. Move towards hard-hitting evidence driven messaging and away from impression oriented advertising
  5. As customers use AI to make more decisions for them, make your business more AI trustworthy

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when

Start: Wednesday, January 9, 2019 at 1:00pm

End: Wednesday, January 9, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Shiv Singh 
Speaker, Author, Consultant, Board Member 
Savvy Matters LLC - Founder & CEO

Former Global Head of Digital at Visa and PepsiCo Beverages