How In-House Agencies and External Agency Partners Work Together (In-House Agency Series)

This event is over.

CMOs have many options when choosing agency partners, including their in-house team. As the industry continues to evolve, which partnership model is right for you? And how do you maintain consistency and a cohesive brand experience with so many partners? Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, will share her experiences with different brand management models.

In this webinar you will learn:

  • AOR, roster, in-house, or hybrid: understanding the options
  • Inspiration vs instruction: how to get the best results from your in-house agency
  • Competition vs collaboration: managing the ecosystem

Related Content

when

Start: Wednesday, June 12, 2019 at 1:00pm

End: Wednesday, June 12, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Laurie Schiada
Director
The Hive at Humana