Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads (Media Series)

This event is over.

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands.  In this session, Paolo Provinciali, Head of US Media at Anheuser-Busch will share how they approach media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, sharing 5 tips on how to replicate it in any marketing organization.

In this webinar:

  • Paolo Provinciali will share some of the measurement systems the AB marketing team has put in place to make sure its content is engaging for people and delivered where their attention is.
  • After that, he’ll provide examples strategies and tactics to capture consumer attention, such as hacking ad formats, integrating in the network programming, planning for culturally relevant moments, and being ready for unplanned moment.

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Start: Wednesday, July 24, 2019 at 1:00pm

End: Wednesday, July 24, 2019 at 2:00pm



Paolo Provinciali
Head of US Media