5 Ways Marketers Can Engage Millennial and Gen Z Mothers

This event is over.

Two of the largest generations in history are stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial and gen Z mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before. With trillions of dollars in spending up for grabs, brands can’t afford to miss the mark – what these consumers think, feel, share, and tweet matters. During this session, Lauren Fitzgerald, Managing Partner at The Mom Complex, will share five ways your brand can win with moms of today and the moms of the next generation.

What you will learn:

  • The top five pain points of millennial mothers when it comes to shopping and feeding their families.
  • The top brands that gen Z currently loves, and what it likely means for how they will shop during their prime spending years.
  • New strategies and creative research-based tactics to better reach both generations.

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Start: Wednesday, May 13, 2020 at 1:00pm

End: Wednesday, May 13, 2020 at 2:00pm



Lauren Fitzgerald
Managing Partner
The Mom Complex