Don't Market To Gen Z, Engage Them

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In 2019, Generation Z became the largest consumer segment in the world. They are not only the largest generation, but they also have an estimated purchasing power of $143 billion in the United States alone. With the oldest Gen Zers having just joined the workforce and the majority of Gen Zers in college, high school, middle school and grammar school, they significantly influence their parents when making a purchase or selecting one brand over another. However, Gen Z does not consume traditional media and they do not respond to traditional advertising and marketing. This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, will delve into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.  

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Start: Wednesday, May 20, 2020 at 1:00pm

End: Wednesday, May 20, 2020 at 2:00pm



Mark Beal
Professor at Rutgers University and Author of Decoding Gen Z and Engaging Gen Z