Going Beyond with Jeep’s Passion for Adventure

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Today’s marketers have to think beyond consumer’s wants and needs — they have to understand what inspires them and who they aspire to become. That mindset drove the strategy that reinvented Jeep’s 15-year Winter X Games sponsorship.

In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.

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Start: Wednesday, January 13, 2021 at 1:00pm

End: Wednesday, January 13, 2021 at 2:00pm



Maureen Jones
Group Account Director
Inspira Marketing Group

Maureen Jones, Group Account Director at Inspira Marketing, is an accomplished 20-year marketing and advertising veteran with experience in traditional, experiential, digital/social, and shopper marketing. While her vast channel experience lays the foundation for strategic brand-building, the fuel that drives her comes in the form of unearthing the real truths behind consumer experiences and a deep understanding of consumers' relationships with brands. Maureen's dedication to the development of magnetic, experience-driven campaigns has allowed her to passionately lead teams to exceed client goals with award-winning campaigns. Her brand experience stretches across verticals including automotive, health & beauty, entertainment, consumer packaged goods, and apparel.