How Marketers Can Help Minimize Mistrust of the COVID-19 Vaccine for Diverse and At-Risk Populations

This event is over.

The COVID pandemic has impacted diverse populations throughout the United States with loss of life, sickness, and risk exposure stemming from multi-generational households, systemic inequities, and the need to continue to work outside of the home. Now, these same communities are reticent to get vaccinated due to fear and mistrust in our systems. 

In this webinar, join the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and esteemed industry panelists for an important discussion centered on disseminating truthful and trusted information on COVID amongst at-risk populations. We will discuss ways marketers can get involved to help increase segments’ vaccination rates and sense of trust in order for all of us to get back to a greater sense of normalcy. A vaccination for all means the ability to #SeeALL once again.

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Start: Wednesday, April 28, 2021 at 1:00pm

End: Wednesday, April 28, 2021 at 2:00pm



Gilbert Dávila (Moderator)
CEO, DMI Consulting and Co-Founder at AIMM

Alexandra “Alex’ Morehouse
Chief Marketing Officer
Banner Health

Heidi Arthur
Chief Campaign Development Officer
Ad Council

Dr. Cheryl Pegus
EVP, Health and Wellness

Dr. Garth Graham
Director, Global Head of Healthcare and Public Health