Where Should AI Reside in Your MarTech Stack? | Webinars | Events & Webinars | ANA

Where Should AI Reside in Your MarTech Stack?

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2024 finds AI both over-hyped and very real. A MarTech vendor demo these days is seldom complete without reference to new AI capabilities that seem self-evidently useful on the surface.

But is accepting the embedded AI capabilities of your incumbent MarTech vendor always a good idea? And if the answer is “no,” then where should AI services live in your broader MarTech stack?.

Join this fast-paced briefing by Tony Byrne, founder of independent MarTech analyst firm, Real Story Group, where you’ll obtain a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises like yours.

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Start: Wednesday, February 28, 2024 at 3:00pm

End: Wednesday, February 28, 2024 at 3:30pm



Tony Byrne
Real Story Group

Tony Byrne is founder of Real Story Group (RSG) a uniquely buy-side analyst firm that focuses exclusively on supporting enterprise Marketing Technology leaders.  RSG vendor evaluations are known for their technical depth and ruthless candor.  Tony is co-author of “The Right Way to Buy Technology” (Rosenfeld Media), and leads an RSG team that advises large enterprises on critical MarTech decisions.