Privacy Everywhere All at Once

With AI seemingly impacting areas of advertising, creative, and engagement all at once, marketers find themselves on a road with unlimited paths to branch into. However, while automation and innovation are worthy pursuits, it's critical that we not forget that past unbounded enthusiasm in areas like audience targeting led our industry to today's stricter consumer expectations and legislation around privacy. To adapt to near-daily changes in AI, machine learning and testing agendas, marketers must ensure privacy-first approaches are taken. Learn how to lead your brand as it navigates the new AI frontier in ways that are personalized, scalable, and privacy-compliant.