Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV | Webinars | Events & Webinars | ANA

Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV

This event is over.

While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done – empowering brands to target audiences at scale on the medium. In this webinar, thought leaders will have an insightful conversation around what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands. Speakers will dive into real-world use cases that look at how emotional targeting has boosted KPIs for advertisers, including incremental in-store visits and sales.

when

Start: Wednesday, September 25, 2024 at 1:00pm

End: Wednesday, September 25, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Pete Crofut
VP Business Development
WURL

Mike Treon
Head of CTV & Video
PMG

Dan Mouradian
SVP of Global Client Solutions
Innovid