Pearle Vision: The Art & Science of Effective Brand Positioning During COVID-19

This event is over.

Especially now, as we navigate through this COVID-19 world, the clarity of who you are and what your brand stands for is essential.

As people emerge from their homes and seek to re-enter the marketplace, brands will be tempted to try to be everything to everyone -- which is not recommended.

Doug Zarkin, Vice President and Chief Marketing Officer from Pearle Vision, will share his perspective on brand positioning and using its power to drive sustained brand growth.