Retail Re-UP: The Next Normal of Social Advertising

The global pandemic has moved much of the world online and accelerated the digital retail space. As a result, a clear opportunity has emerged for brands to optimize their marketing mix and reach consumers where they are right now.

Retailers who previously relied on brick-and-mortar sales are now forced into the omnichannel reality that exists today.

With new consumer purchasing options – such as buy online, pick-up in store – and changing local in-store conditions, retailers need to launch localized offers at scale, targeting shoppers with customized messaging and local store inventory to drive initiatives.

In this webinar, join industry experts from Smartly.io to gain insight into the next generation of omnichannel retail, including:

• Why and how to promote localized offers at scale 
• The importance of customized creative in growing acquisition
• How to optimize campaigns for checkouts and in-store sales
• Omnichannel - a complete view of customers’ purchase journey

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