Unilever & Bazaarvoice: Leveraging the Right Personalization Strategies across the Consumer Buying Journey

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With the consumer journey becoming increasingly dynamic, it’s more important than ever for brands to get digital activations right. Join Bazaarvoice and Unilever for a discussion on how brands can leverage personalization strategies across buying phases of discovery, consideration, purchase, and advocacy. In this presentation, we’ll walk through examples of personalized activations from Unilever’s brand portfolio while sharing strategies that both established and challenger brands can put to work to drive brand preference.