Crafting Radio Creative that Works!

This event is over.

According to Nielsen Catalina Solutions, nearly 50% of brand sales lift from advertising comes from the creative, and according to a variety of other studies, engaging radio commercials are 8 times as effective as non-engaging radio commercials. 

In this webinar, you will be presented with empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

Key takeaways from this webinar include:

  • Best practices for creating radio creative
  • The importance of production, effects, and other tools to breakthrough
  • How understanding the medium helps to create relevant and impactful messaging

Related Content

when

Start: Thursday, September 12, 2019 at 1:00pm

End: Thursday, September 12, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Tammy Greenberg
SVP, Business Development
RAB