Building to Scale: 2020 Video | The Value of Addressable TV and OTT

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We know that consumers are watching media and consuming content across screens. In fact, consumers are spending over 12 hours a day engaging with content. The continued increase in time spent is driven largely by digital video, which is up 8.3% YOY. While many claim that TV is dying, the average time spent with TV is 3 hours and 35 minutes a day, which still leads the video ecosystem in the US. What we’re finding now is that it’s less about adding time to the day, and more about consumers’ attention shifting from a traditional TV setup to other devices.

Within this changing environment, what is the best way for brands to buy across platforms and devices? We are going to explore the value of Addressable TV and OTT, and why buyers need to consider both when purchasing video inventory. The key areas of focus of this webinar are:

  • What are the disparate inventory types available, what are the best ways to reach your desired audience, and how can you measure the impact of that campaign?
  • Ultimately, how do marketers achieve scale in this increasingly fragmented environment?

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Start: Thursday, November 21, 2019 at 3:00pm

End: Thursday, November 21, 2019 at 4:00pm



Jill Siegel
AVP, Business Intelligence

Ariella Astion
VP, Commercial Enablement