Growth Marketing: The Most Effective B2B Campaign of the Year (B2B Thought Leader Webinar Series)

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Trelleborg Marine & Infrastructure is the leading provider of highly engineered polymer solutions to the global marine industry. Over the past two years, TMI developed a transformative growth strategy to also become the leading digital solutions provider to the worldwide port ecosystem. This past year, with Stein IAS as its brand-to-demand agency partner, Trelleborg brought its SmartPort portfolio of digital offerings to market, building it to nearly 10% of total revenue in a single year and exceeding all targets along the way. Transformative growth strategy underpinned by transformative IoT technology. Transformative go-to-market strategy activated by award-winning creative and content experiences. At this webinar, see how Trelleborg transformed and grew its business, earning the 2021 WARC Effectiveness Award at Cannes in the B2B category.