Inside the ANA’s Upcoming Programmatic Media Transparency Study: Benchmarking Your Brand

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As powerful a tool as programmatic advertising has been for marketers, the programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity that has impaired decision making and led to wasteful and unproductive media buying decisions. As a follow up to its groundbreaking 2016 work on undisclosed rebates, the ANA is embarking on a deep dive study to find ways for advertisers to drive business and brand growth through the elimination of wasteful and unproductive spending.

In this webinar, join PwC and senior ANA stakeholders to learn about the objectives and expected outcomes of the project, and the potential impact it will have for your business. You will also learn how your brand can participate in this major study, at no cost to you, and benchmark your programmatic performance against a pool of leading industry marketers.