The Continued Rise of the In-House Agency: 2023 Edition

This event is over.

Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies — 2008, 2013, 2018, and now 2023. The research provides a unique and consistent benchmark on the evolution of in-house agencies and covers issues including: usage of an in-house agency, specific services handled in-house, benefits and challenges, relationship with external agencies, staffing, KPIs, and more. Results of the latest study will be discussed here, along with implications.