eec Webinar: Why Strategy (vs. Technology) Should Lead the Way

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Which ESP is the best? Which marketing cloud stack should I migrate to? We love the idea of this new sexy feature from our ESP but we're not sure how to best use it...

As leading experts in email we hear these questions weekly, if not daily. With more ESPs and marketing automation platforms than ever, it's no wonder technology all too often takes a front row seat in email marketing decisions when it's really strategy that should lead the way. Granted, platform and provider decisions aren't easy, but understanding what you want to gain from email marketing and why is fundamental to making the best decisions you can, and that starts with a solid foundation of strategy.

In this webinar, we'll expand on why strategy is primary to tech, share approaches to creating a sound channel strategy, and equip you with ideas of how to get started.

Attendees will learn:

  • Why having a written strategy is key to success
  • How to get started with creating a strategy

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Start: Tuesday, March 19, 2019 at 1:00pm

End: Tuesday, March 19, 2019 at 2:00pm



Kath Pay: CEO | Holistic Email Marketing

Kath lives and breathes email marketing and is recognized as a leading international email marketing thought leader. As CEO of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach.

With a wealth of knowledge gained from being an industry veteran of 19 years, Kath is an author, blogger, expert contributor, international conference speaker, and trainer.

Karen Talavera: President | Synchronicity Marketing

Karen Talavera is President and Founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, sought-after speaker and professional educator with 20 years' experience in data-driven digital marketing.